Bachelor of Science in Business Administration Concentrations

You will be taught how to apply business concepts to aviation functions, such as management, human resources, operations, and finance. You will also learn the roles of the airspace management system, airports, and various regulatory oversight bodies play in the air transportation system.

Graduates of the Bachelor of Science in Business Administration with a concentration in aviation management are prepared for the workplace with practical skills, including:

• Understanding financial reports to make decisions
• Constructing a flight schedule
• Following the laws and federal regulations, including reporting requirements for air carriers
• Knowing flight crew training, techniques, and requirements

Aviation Business

• Explain significant historical events that influenced the technological evolution of aircraft.
• Describe the evolution and development of commercial air transportation.
• Discuss the airspace management system and the role it plays in the air transportation system.
• Describe the roles of airports within the air transportation system.
• Describe the role of the various regulatory oversight bodies ICAO, FAA, EASA, DOT governing the air transportation system.

Aviation Operations Management

• Describe the basic principles of management within the aviation industry.
• Explain the basic functions of human resource management within the aviation industry.
• Explain the functions of how a safety management system impacts aviation operations.
• Describe the principles of flight and maintenance in operations management.
• Describe how financial reporting is used to manage aviation operations.

Aviation Finance

• Explore organizations' financial results focusing on revenue and costs associated with operational processes.
• Explore cash flow, profit loss, and balance sheet finance reports in relation to management operating and finance decisions.
• Formulate recommendations for financial decisions to improve profit/returns based on operational and process measurements.
• Develop methods for increasing the financial position of an organization using benchmarking of financial and operational performance measurements.
• Analyze business plans using financial reports as a major input for financial and operational decisions.

Airline Operations

• Analyze the requirements to turn an aircraft at a gate.
• Examine the maintenance functions to maintain aircraft airworthiness.
• Examine flight crew training, techniques, and requirements.
• Create a network operations center organizational chart with the hierarchy of key roles and responsibilities.
• Reconstruct a flight schedule considering station, flight, maintenance, and passenger implications.

Aviation Law

• Explore the laws and federal regulations applicable to airmen and air carriers.
• Analyze liability for negligence among various aviation stakeholders.
• Differentiate between accidents and incidents, including their reporting requirements.
• Differentiate between air carrier and non-air carrier labor law.
• Examine the laws and regulations applicable to emerging trends in the aviation industry.

The Bureau of Labor Statistics reports that administration and facilities managers is projected to increase from 7% 2021 to 2031.

Graduates of the Bachelor of Science in Business Administration with a concentration in business development are prepared for the workplace with practical skills, including:

• Conducting negotiations in multiple settings
• Evaluation of recruitment, selection, and retention planning for sales staff
• Evaluation of the consumer decision-making process

Real-World Connections

Sales management requires knowledge of consumer behavior, forecasting and budgeting, salesforce development, and leadership. A concentration in business development will appeal to students who are socially oriented and want to set the tone for sales of an organization. A sales manager’s efforts go beyond the customer and help lead a company through relationships with employees, partners, investors, and suppliers.

Professional Competencies of Graduates

• Leadership and communication
• Interpersonal skills, personal presentation
• Teamwork
• Creativity and imagination
• Organizational skills
• Problem solving and critical thinking
• Understand concepts of multiculturalism and diversity

• Develop a global marketing strategy for a product.
• Design a mass advertising campaign strategy.
• Evaluate the key differences between international and domestic sales
• Evaluate cross-cultural consumer analysis.

International Business Development

• Develop a global marketing strategy for a product.

Integrated Promotional Communications

• Design a mass advertising campaign strategy.

Professional Selling

• Analyze the buying and selling functions from both the client and customer perspective.
• Evaluate the process of opening and closing sales by reviewing real-life case studies.
• Conduct a negotiation in a simulated setting.
• Evaluate the key concepts of customer relationships by applying them to various scenarios.
• Evaluate the key differences between international and domestic sales.
• Discover the ethical and legal issues associated with the selling process.

Consumer Behavior

• Evaluate cross-cultural consumer analysis.
• Explain the components of an integrated marketing communications (IMC) strategy.
• Analyze the consumer decision-making process.
• Assess promotional techniques.
• Analyze advertising campaigns.
• Compare advertising media.
• Evaluate advertising for compliance with ethical standards.

Professional Certifications

Learn more about external certifications associated in this area:

• Certified Personal Sales Person
• Certified Professional Sales Leader
• Certified National Pharmaceutical Sales Representative

According to the Bureau of Labor Statistics, employment of sales managers is projected to grow from 2021 to 2031. Employment growth of these managers will depend primarily on growth or contraction in the industries that employ them.

The undergraduate concentration in construction management will provide you with the critical knowledge, skills, and insights required to pursue a rewarding and successful career in construction. This program will prepare you to assume management or supervisory roles in public or private construction projects and to be successful as a professional in the rapidly changing construction industry.

You will gain insights into the critical domains of construction management, including plan reading, project management, delivery methods, methods and materials, construction planning and scheduling, cost estimating, contracting and law, and new trends in the construction industry. By the end of this program, you will become familiar with the key considerations necessary to manage construction projects successfully.

Real-World Connections

The ever-evolving construction industry and the dynamic environment of construction projects have created the need for competent managers and supervisors to lead private or public construction projects. Construction managers and supervisors must develop skillsets to successfully encounter the challenges that arise when working in the growing construction environment.

Most construction practitioners struggle in using traditional practices in the changing construction environment, which creates a skills gap in this discipline. In addition, construction spending is increasing around the globe, and the demand for construction management professionals and practitioners exceeds the number of qualified candidates. With specialized knowledge, skills, and insight that the students will gain, this concentration will give you a career path to achieve professional success in the construction industry.

Professional Competencies of Graduates

• Leadership and communication
• Problem solving and critical thinking
• Personal presentation
• Understand concepts of multiculturalism and diversity

• Evaluate various stages of and key requirements for successfully managed construction projects
• Gain knowledge, skills, and insights required for the successful management of construction projects including in the areas of construction delivery methods, contract types, and construction project management
• Apply management and leadership theories to construction projects
• Analyze risks of construction projects
• Assess the key construction materials and methods used in the construction projects
• Develop construction project schedules and prepare accurate cost estimates

Fundamentals of Construction Management

• Evaluate various stages of and key requirements for successfully managed construction projects
• Identify the stages of construction projects and the key activities performed in each stage.
• Identify the different parties involved in construction projects and their roles.
• Compare common construction delivery methods.
• Interpret bid documents, including drawings and specifications.
• Define construction insurance and bonds.
• Apply techniques and skills for successfully performing projects.

Construction Methods and Materials

• Gain knowledge, skills, and insights required for the successful management of construction projects including in the areas of construction delivery methods, contract types, and construction project management.
• Identify the characteristics of various construction materials.
• Describe the application of various materials in the construction process.
• Compare various means and methods of construction.
• Explain proper procedures for selecting, placing, and finishing construction materials.
• Illustrate the key safety considerations in using each type of material.
• Discuss the expected function, performance, and implication of using sustainable construction material.

Construction Planning and Scheduling

• Apply management and leadership theories to construction projects.
• Describe the key requirements of construction project plans.
• Distinguish between project planning and scheduling.
• Explain project activities based on the construction drawings, specifications, and other construction documents.
• Use common scheduling techniques.
• Apply critical path methods, project networks, and network calculations in project scheduling.
• Apply schedule updates and schedule compression techniques.

Construction Cost Estimating

• Analyze risks of construction projects.
• Define the purpose, process, and key concepts, and terminology used in the cost estimating process.
• Describe the main cost components of construction projects, including direct and indirect costs.
• Compare the differences between various cost estimating methods.
• Identify the types and quantities of material and equipment used in construction projects based on drawings and specifications.
• Prepare accurate quantity takeoffs.
• Apply a cost estimating method to develop accurate cost estimates.

Construction Law

• Assess the key construction materials and methods used in the construction projects.
• Develop construction project schedules and prepare accurate cost estimates.
• Identify the key legal terms and concepts in construction contracts.
• Discuss the legal significance of various construction project delivery methods and contracts.
• Compare the roles and responsibilities of parties involved in construction projects from contractual perspectives.
• Relate laws and regulations to issues impacting construction projects.
• Compare the standard forms of construction contracts used in construction.
• Discuss the implications of construction claims.

The Bureau of Labor Statistics reports that construction managers is projected to increase faster than average at 8% from 2021 to 2031.

Graduates of the Bachelor of Science in Business Administration with a concentration in digital and social media management are prepared for the workplace with practical skills, including:

• Managing marketing activities in multiple online settings
• Utilizing social media to promote and sell goods and services
• Utilizing online tools to analyze markets, enhance the image of the firm, and fully optimize a firm’s web-based marketing operations

Real-World Connections

Social networking and internet marketing have become key components of the marketing foundation of many organizations. Today, employees in this area are valued as key members of a firm’s staff.

Professional Competencies of Graduates

• Leadership and communication
• Interpersonal skills, personal presentation
• Teamwork
• Creativity and imagination
• Organizational skills
• Problem solving and critical thinking
• Understand concepts of multiculturalism and diversity
• Basic marketing concepts, including marketing mix, consumer behavior, marketing strategy
• Marketing management, including evaluating marketing opportunities and developing marketing programs
• Advertising concepts, including integrated marketing strategy, promotional techniques, comparing advertising media, and ethical standards
• Online concepts and techniques including social media and web-related marketing activities

• Recommend a business solution based upon data analysis an interpretation
• Develop a Digital Marketing strategy for a global environment.
• Apply the concepts of Social Network Marketing in the development of B2B (Business to Business) and B2C (Business to Consumer) in a Social Network marketing strategy in a global environment.
• Design a mass advertising campaign strategy.

Digital Marketing

• Develop a Digital Marketing strategy for a global environment.
• Investigate the rapid growth of digital marketing over business sectors.
• Describe key terms associated with digital marketing.
• Reflect upon the cyber security and ethical issues associated with digital marketing.

Social Media Marketing

• Apply the concepts of social network marketing in the development of B2B (Business to Business) and B2C (Business to Consumer) in a social network marketing strategy in a global environment.
• Investigate the rapid growth of social network marketing in the global environment.
• Identify key social network websites and their specific target markets.
• Understand the cyber security and ethical issues specific to social network marketing.
• Develop a personal brand utilizing social media.

Advertising, Promotion, PR—Integrated Promotion Communications

• Design a mass advertising campaign strategy.
• Explain the components of an integrated marketing communications (IMC) strategy.
• Analyze the consumer decision making process.
• Assess promotional techniques.
• Analyze advertising campaigns.
• Compare advertising media.
• Evaluate advertising for compliance with ethical standards.

Marketing Research

• Recommend a business solution based upon data analysis an interpretation.
• Examine how marketing strategies influence marketing decisions.
• Develop a marketing research plan for a product.
• Evaluate a firm’s marketing opportunities.
• Evaluate the marketing mix for a product.
• Create a customer relationship management plan.
• Apply marketing mix principles to business or consumer services.

According to the Bureau of Labor Statistics, market research analyst is one of the top occupations projected to add the most new jobs from 2021 to 2031.

You will be taught how to apply financial concepts to corporate functions such as financial-statement analysis, cash-flow analysis, debt, and equity combinations to raise capital for funding of business operations. Upon graduation, you’ll be prepared for the workplace with practical skills, including:

• Understanding corporate funding and investment options
• Working with financial statements to measure financial performance and make projections
• Using foreign exchange markets to make financial decisions for corporations

Real-World Connections

As part of the financial analysis concentration, you will complete assignments that connect directly to the real world, such as analyzing the current financial statements of major corporations to determine their financial condition and performance. You’ll study how to forecast the future financial performance of major corporations and determine their current value and make recommendations to improve their performance. In addition, you’ll research large global corporations to look for red flags that may warn investors of issues hidden in their financial statements.

Professional Competencies of Graduates

• Attention to detail—interpreting data at the transaction level
• Critical thinking—analyzing, comparing, and interpreting data quickly to solve problems
• Clear communications at work— interacting with staff, supervisors, and clients
• High standards of integrity— knowing how to work with sensitive information
• Computer literacy—creating and analyzing financial documents

• Examine the financial performance of a company using its financial statements.

Courses:

• Managerial Economics
• Corporate Finance
• Financial Markets
• Financial Statement Analysis

Course Outcomes:

• Examine the financial performance of a company using its financial statements.
• Analyze the effects of changes in demand and supply on market equilibrium.
• Consider the production decision in profit maximization for the four primary market structures.
• Examine how macroeconomic indicators are used to gauge economic health.
• Evaluate opportunity costs in the business decision-making process.
• Assess how fiscal and monetary policies affect the U.S. economy.
• Study the effects of globalization and international trade on the U.S. economy.
• Analyze financial statements to measure the financial performance of a business entity.
• Apply time value of money (TVM) concepts to assess decisions involving sets of cash flows.
• Calculate the cost of debt and equity to determine capital structure policy.
• Assess investment options based upon cost of capital and expected returns.
• Compute financial transactions based upon foreign exchange rates.
• Incorporate the attributes of debt and equity given a cost of capital model.
• Define the role of financial markets and institutions.
• Assess debt and equity markets.
• Evaluate the operations of banks, securities, and insurance companies.
• Examine the financial performance of a company using financial statements.
• Assess the principle characteristics of liabilities (debt), equity, and assets.
• Analyze cash-flow measures for insight into all business activities.
• Consider the usefulness of return-measures in financial-statement analysis.
• Project financial statements for an organization, including the income statement, balance sheet, and statement of cash flows.
• Determine a company’s value by conducting effective earnings forecasts and analyses.

According to the Bureau of Labor Statistics, employment of financial analysts is projected to grow between 2021 to 2031.

Prep yourself for the future with a cutting edge focus, combining elements of finance and technology or FinTech for short. FinTech encompasses technologies that enable financial services and interactions, such as blockchain, mobile applications, cryptocurrency, and more. You’ll develop foundational skill sets in finance, business law, macroeconomics, and operations. Then you’ll delve into key concepts related to data mining, financial regulations, and financial security. Graduates in the Bachelor of Science in Business Administration with a concentration in FinTech may pursue a variety of careers, including financial manager, app developer, data analyst, product manager, or cybersecurity analyst.

Professional Competencies of Graduates

• Attention to detail
• Problem solving and critical thinking
• Leadership and communication
• High standards of integrity
• Computer literacy
• Organizational skills

• Develop and apply fintech as part of a business's strategic plan.
• Examine the impact laws and regulations have on the fintech industry.
• Explore the benefits of the Blockchain from a macro perspective.

FinTech Principles and Concepts

• Understand technologies such as blockchain, 5G networking, mobile applications, and cloud computing.
• Learn the present and future impact on the financial payments, lending, insurance, wealth management, and banking industries.
• Explain the global status and implications of FinTech.

FinTech Law and Ethics

• Learn the laws and ethics surrounding the cryptocurrency industry.
• Examine data mining (the way in which crypto "coins" are produced).
• Understand the history of crypto "coins," current, and future regulatory hurdles.

Blockchain for the Financial Industry

• Examine the evolution of blockchain within the context of the financial industry and its impact on the regulatory landscape.
• Study the use of secure wallets and vaults, payment processing, and lending.
• Explore decentralized applications (dApps) such as DeFi.

According to the Bureau of Labor Statistics, employment of financial managers is projected to be one of the highest occupations with new jobs through 2031.

Graduates of this concentration will be prepared with the skills necessary to succeed in such roles as entry-level assignments in numerous marketing positions related to brand management, industrial marketing, marketing research, new product planning, advertising, retail, services marketing, consulting, and others.

A business degree with a concentration in global marketing management prepares you to enter the diverse and creative field of product development, market analysis and management, and communications. A concentration in global marketing management provides an understanding of a product’s marketing mix and the relationship between intermediaries and customers.

The global marketing management concentration includes comprehensive classes about core marketing principles, business communications, and the general business landscape. Graduates of the Bachelor of Science in Business Administration with a concentration in global marketing management are prepared for the workplace with practical skills, including:

• Communications
• Interpersonal skills
• Organizational skills
• Creativity
• Writing skills

Real-World Connections

The global marketing management concentration places emphasis on communication, marketing strategy, and project management skills. Marketing will appeal to students who are creative and want to engage with potential customers. Marketers manage the process of communicating and moving products from producers to consumers.

Because the work of advertising, promotions, and marketing managers directly affects a firm’s revenue, these professionals typically work closely with top executives. The jobs of advertising, promotions, and marketing managers can be stressful, particularly near deadlines. They may travel to meet with clients or representatives of communications media.

Professional Competencies of Graduates

• Leadership and communication
• Problem solving and critical thinking
• Personal presentation
• Understand concepts of multiculturalism and diversity

• Develop a global marketing strategy for a product.
• Discuss the significance of supply chain management in a global organization.
• Evaluate a firm’s marketing opportunities.
• Create a comprehensive sales plan.

Advertising, Promotion, PR—Integrated Marketing Communication Strategies

• Explain marketing communication principles and strategies.
• Distinguish market segments and target audiences.
• Design a mass advertising campaign strategy.
• Formulate a public relations plan for an event or cause.
• Differentiate sales promotion tactics.
• Create information for a direct marketing plan.

Consumer Behavior

• Explain the components of an integrated marketing communications (IMC) strategy.
• Analyze the consumer decision-making process.
• Assess promotional techniques.
• Analyze advertising campaigns.
• Compare advertising media.
• Evaluate advertising for compliance with ethical standards.

International Marketing

• Discuss strategic, international partnerships.
• Analyze a foreign market in terms of the cultural, economic/political environment for a product launch.
• Compare the business ethics in three foreign markets.
• Assess viability of a foreign product to the U.S. market.

Marketing Research

• Evaluate a firm's marketing opportunities.
• Formulate a research problem.
• Determine an appropriate research design to address the problem.
• Design appropriate data collection methods.
• Analyze and interpret the data.
• Prepare a research report.

Marketing Management

• Examine how marketing strategies influence marketing decisions.
• Develop a marketing research plan for a product.
• Evaluate a firm’s marketing opportunities.
• Evaluate the marketing mix for a product.
• Create a customer relationship management plan.
• Apply marketing mix principles to business or consumer services.

The Bureau of Labor Statistics projects that employment of advertising, promotions, and marketing managers is projected to grow from 2021 to 2031.

Graduates of the Bachelor of Science in Business Administration with a concentration in hospitality sustainability are prepared for the workplace with practical skills in this rewarding and growing field. The program equips you with foundational business knowledge ,in areas such as business law, accounting, and marketing. This is then paired with key concepts enabling you to take on leadership roles in hotel management or the food and beverage industry. You will study climate change, social responsibility, and customer service excellence while developing problem solving and critical thinking skills. You will be prepared for a variety of career opportunities across hotels, lodging, clubs, casino, cruise lines and entrepreneurship.

Professional Competencies of Graduates

• Leadership and communication
• Interpersonal skills, personal presentation
• Teamwork
• Organizational skills
• Problem solving and critical thinking
• Understand concepts of multiculturalism and diversity

Introduction to Hospitality, Event Management, and Tourism

• Investigate career opportunities in lodging, food service, clubs, casinos, cruise lines, and entrepreneurship.
• Discuss organizational structures, including franchising and management companies.
• Explore current trends, including social responsibility, ethics, sustainability, human resources topics, customer service excellence, and marketing concepts in the industry.

Hotel Management and Operations

• Understand the optimal guest experience for hotels.
• Examine the interactions between hotel functional areas.
• Build skills in problem-solving, leadership, and team-building.

Sustainability Hospitality Management

• Explore climate change’s effects and how to reduce the impact.
• Understand environmental, social, and ecological impacts related to the hospitality and tourism industry.
• Lead and manage projects focused on sustainability.

Corporate Sustainability and Social Responsibility

• Understand corporate sustainability from a managerial perspective.
• Build skills in decision making and developing a corporate culture.
• Explain philosophical ethics and practical and theoretical corporate social responsibility perspectives.

Social Intervention and Entrepreneurship

• Develop a business model for a social enterprise.
• Examine social issues facing the world today and identify how you can become an agent of social change.
• Apply concepts to a real-world social problem and learn how to generate new ideas.

According to the Bureau of Labor Statistics, meeting, convention, and event planners jobs are expected to grow 18% (much faster than average) from 2021 to 2031.

The Society for Human Resource Management (SHRM) has acknowledged that the Bachelor of Science in Business Administration with a concentration in human resources aligns with SHRM’s Human Resource Curriculum Guidebook and Templates. The Human Resource Curriculum Guidebook and Templates were developed by SHRM to define the minimum HR content areas that should be studied by HR students at the undergraduate level.

As a student, you will develop an understanding of recruiting strategies, training imperatives, employment law, and compensation issues. Earning your Bachelor of Science in Business Administration with a concentration in human resources prepares you for the workplace with practical skills, including:

• Recruiting and hiring the right employees
• Using technology with training for employees
• Understanding the laws and regulations regarding employees
• Developing a compensation strategy
• Knowing how HR strategic decisions relate to supporting business goals

Real-World Connections

The human resources concentration helps you develop HR skills through course assignments and discussions modeled on authentic workplace situations and functions. Assignments include developing an employee-selection plan, building a compensation system, and creating an employee-training plan based on an organization of your choosing.

• Evaluate employment-related laws organizations must comply with when hiring.
• Examine the factors that influence employee recruitment and retention.
• Identify considerations to be used in designing effective training programs.

Employment and Staffing

• Examine the factors that influence employee recruitment and retention.
• Compare diverse employee characteristics and job motivators.
• Analyze the role of compensation and benefits in employee relations.
• Assess employee recruitment, hiring, and development strategies.

Employee Training and Development

• Identify considerations to be used in designing effective training programs.
• Formulate a strategic training and development process.
• Explain how personal characteristics and experience influence performance and learning.
• Analyze traditional vs. new training technology methods.
• Design the steps involved in employee training and development.
• Practice globalization as it applies to your field of study.

Employment Law

• Evaluate employment-related laws organizations must comply with when hiring.
• Recommend employer steps for federal wage and hour compliance.
• Develop a response to a Family and Medical Leave Act (FMLA) request.
• Evaluate employer liability and remedies with regard to discrimination.
• Prepare a compliance checklist for an Occupational Safety and Health Act (OSHA) on-site visit.
• Analyze employer rights and responsibilities to employee privacy.
• Determine the basis for lawful termination of an employee.

Compensation

• Discuss why internal alignment is a key policy in compensation.
• Examine job analysis and design a pay-for-performance plan.
• Analyze the role of government in the area of compensation.
• Contrast methods for developing a total compensation strategy.
• Understand competitiveness and collaboration in a global economy.

Strategic Human Resource Management

• Explain a strategic approach to human resources.
• Examine the elements that support a human resources strategy.
• Analyze factors that affect human resources.
• Measure the effectiveness of an organization’s human resources.
• Explain how strategic HR decisions advance the strategies of an organization.

Professional Certifications

Learn more about external certifications associated in this area:

• If you earn a Bachelor of Science in Business Administration with a concentration in human resources, and have prior job experience in human resources, you will be able to sit for the Society for Human Resource Management (SHRM) certification exams.
• If you earn a Bachelor of Science in Business Administration with a concentration in human resources, and have no job experience in human resources, you will be able to sit for the Society for Human Resource Management (SHRM) Assurance of Learning Assessment, which is designed by SHRM to show employers the student has acquired skills necessary to become a successful HR professional.

According to the Bureau of Labor Statistics, employment of human resources specialists and human resources managers is projected to grow from 2021 to 2031.

Students will develop an understanding of identifying information system requirements, improving the processes, and acquiring and implementing information systems within an organization.

Graduates of the Bachelor of Science in Business Administration with a concentration in information system management are prepared for the workplace with practical skills, including:

• Developing information system requirements
• Application of the systems development life cycle
• Taking advantage of innovation opportunities
• Project management for information systems

Real-World Connections

Graduates in this area have an understanding of business organizations and processes, and how they can be made more effective through the use of information systems to create a competitive advantage. They also understand the importance of securing organization and individual confidential information.

 Professional Competencies of Graduates

• Leadership and communication
• Problem solving and critical thinking
• Personal presentation
• Understand concepts of multiculturalism and diversity

• Illustrate how businesses use information systems and information technology (IS/IT) within organizations for operations, to solve problems, and to gain a competitive advantage.

Project Management

• Illustrate how businesses use information systems and information technology (IS/IT) within organizations for operations, to solve problems, and to gain a competitive advantage.
• Gain knowledge of project management skills and processes needed to select, initiate, and plan a project.
• Explore the project management knowledge areas. Topics include creating the project charter, developing project scope statements, creating the project schedule and budget, and risk planning.

IT Consulting Skills

• Examine the processes and techniques associated with the consulting field.
• Learn business aptitude skills including communication, ethics, presentation, and leadership skills.
• Examine project definition and analysis, project planning, gathering user and project requirements, executing projects, time management, and the history of consulting.
• Prepare a project proposal and a persuasive presentation for an organization through case studies.

Management of Information Systems

• Understand the role of computer-based information systems in business organizations.
• Emphasize the use of information systems to solve business problems and gain a competitive advantage.
• Learn the planning, procedures, and controls used to secure and mitigate risks to information systems.

Managing Technological Innovation

• Observe how business leaders manage the adoption and/or application of technological innovation.
• Examine the technology adoption life cycle, several methods of technology forecasting, and the fostering/hindering effects of internal company culture.
• Learn the technology life cycle of a specific technology of your choosing, discuss how the innovation has affected business, and prepare a projection of its use in an industry for the foreseeable future.

According to the Bureau of Labor Statistics Occupational Outlook Handbook, employment of computer and information systems managers is projected to grow 16% from 2021 to 2031, faster than the average for all occupations. Demand for computer and information systems managers will grow as firms increasingly expand their business to digital platforms.

The curriculum is designed to provide you with a solid foundation in management. You’ll learn the basics of effective teamwork and leadership, improve your ability to motivate people and communicate, and develop your decision-making and problem-solving talents. Graduates of this program will be prepared to enter the workplace with practical skills, including:

• Developing a strategic business plan
• Working remotely with people through virtual teaming in global environments
• Understanding organizational behavior and management
• Creating a continuous improvement environment and culture
• Developing finance and accounting spreadsheets
• Utilizing business process management tools
• Buying and managing inventory
• Interviewing and validating supplier credentials
• Developing an original business plan
• Career engagement through experiential learning

Real-World Connections

The Bachelor of Science in Business Administration with a concentration in management includes a capstone course in which you must successfully demonstrate your ability to apply the concepts learned to real-world business management scenarios.

Professional Competencies of Graduates

Courses within the management concentration could help students develop the following skills:

• Leadership and communication
• Problem solving and critical thinking
• Personal presentation
• Team management
• Competitive research and analysis

• Examine the factors that influence employee recruitment and retention.
• Apply conflict management, negotiation, and leadership principles to issues of professional practice.
• Recommend a business solution based upon data analysis and interpretation
• Examine how marketing strategies influence marketing decisions.
• Assess the role of a business process within the strategic structure of an organization
• Compare human resource management and project management principles to those of operations management.

Business Process Management or Operations Management

• Assess the role of a business process within the strategic structure of an organization or compare human resource management and project management principles to those of operations management.

Conflict Management and Team Dynamics

• Apply conflict management, negotiation, and leadership principles to issues of professional practice.

Employment and Staffing

• Examine the factors that influence employee recruitment and retention.

Marketing Research or Marketing Management

• Recommend a business solution based upon data analysis and interpretation or examine how marketing strategies influence marketing decisions.

Additional Course Outcomes:

• Evaluate information management, planning, and control in business environments.
• Analyze organizational processes and procedures in a variety of business settings.
• Synthesize appropriate principles, concepts, and frameworks for making ethical decisions.
• Assess the roles that structure, management, and leadership play in organizational performance.
• Evaluate how economics, government, and law affect value creation in the global context.
• Evaluate career skills in the field of business and management.

Professional Certifications

Based on your career path, you may pursue certification in various areas of business.

According to the Bureau of Labor Statistics, employment of administrative services managers is projected to grow from 2021 to 2031.

As a graduate of the Bachelor of Science in Business Administration with a concentration in procurement, you’ll be prepared for the workplace with practical skills, including:

• Negotiating and monitoring agreements and contracts
• Working remotely with people
• Analyzing proposals, financial reports, and other information to determine the best source of supplies
• Evaluating suppliers based on price, quality, and delivery speed

Real-World Connections

Although educational requirements for buyers and purchasing agents may vary by the size of the organization and the type of product, all need extensive on-the-job training. To pursue a purchasing manager position, you may need a bachelor’s degree in addition to experience working as a buyer or purchasing agent.

Professional Competencies of Graduates

• Leadership and communication
• Problem solving and critical thinking
• Personal presentation
• Appreciation of multiculturalism and diversity

• Examine supply chain management and global supply chain concepts supportive of operations management efforts.

Management of Information Systems

• Examine supply chain management and global supply chain concepts supportive of operations management efforts.
• Gain an understanding of the role of computer-based information systems in business organizations.
• Emphasize management and the technical concepts essential to business application and management control of information systems.
• Focus on the use of information systems to solve business problems and gain a competitive advantage.
• Examine the planning, procedures, and controls used to secure and mitigate risks to information systems.

Operations Management

• Focus on the importance of the operations function in organizations.
• Examine the fundamental issues of facilities location, output planning, inventory control, scheduling, and quality control.
• Emphasize quality and its impact in securing a strategic advantage for manufacturing and service entities.

Quality Management

• Explore methods of analyzing and evaluating total quality management (TQM) principles and continuous quality improvement (CQI) processes in organizations.
• Compare appropriate total-quality tools and performance measures.
• Examine leadership and teamwork in the business environment.

Financial-Statement Analysis

• Analyze and utilize financial statements and valuation models to assess the value of a firm.
• Focus on four key components: financial ratio and cash flow; accounting analysis and valuation; business strategy and valuation analysis; and forecasting and risk analysis.

Professional Certification Information Websites

Learn more about external certifications associated in this area:

• American Purchasing Society
• APICS
• Institute for Supply Management
• NIGP: The Institute for Public Procurement
• Universal Public Procurement Certification Council

Project management is the application of knowledge, skills, tools, and techniques to project activities to meet the project’s requirements.

The Project Management Institute's A Guide to the Project Management Body of Knowledge (PMBOK^® Guide) identifies the following five process groups that recur in the project management field: initiating, planning, executing, monitoring and controlling, and closing. The guide also recognizes ten project management areas: integration, scope, time, cost, quality, human resources, communications, risk, procurement, and stakeholder.*

*Project Management Institute (PMI). (2017). A guide to project management body of knowledge (PMBOK^® Guide) (6th ed.). Newtown Square, PA: Project Management Institute (PMI).

Real-World Connections

Project management is shaped by the goals, resources, and schedule of each project. Many organizations are now utilizing the management of projects as both a training ground for potential executives and a testing ground to determine executive competencies.

Professional Competencies of Graduates

Courses within the project management concentration could help students develop the following skills:

• Leadership and communication
• Problem solving and critical thinking
• Personal presentation
• Understanding concepts of multiculturalism and diversity

• Analyze the Project Management Framework to identify relationships between process groups and knowledge management areas.

Courses

• Business Process Management
• Project Management I
• Project Management II
• Quality Management

Course Outcomes

• Analyze the Project Management Framework to identify relationships between process groups and knowledge management areas.
• Identify relationships between process groups and knowledge management areas.
• Create artifacts to effectively establish project management triple constraints.
• Generate artifacts to plan and manage project risk and resources.
• Produce artifacts to effectively manage and control project execution.
• Explain why ethics and integrity are important to the field of information technology (IT).
• Practice global interconnectedness as it applies to your field of study.
• Plan project resources.
• Examine the project management knowledge areas.
• Assess project work.
• Demonstrate the ability to manage project teams.
• Assess the role of a business process within a strategic structure.
• Analyze the role of planning and metrics in a successful business project management (BPM) project.
• Examine methods of innovation and the role of people management in BPM.
• Study how BPM can increase competitiveness and collaboration.
• Evaluate methods to implement and deliver benefits from a BPM project.
• Review methods to sustain benefits from a BPM project.
• Explain the impact of total quality management (TQM) principles on organizations.
• Compare appropriate TQM tools and performance measures used in management.
• Propose leadership and teamwork strategies in business organizations.
• Assess how TQM strategies impact service delivery.

Professional Certifications

Learn more about external certifications associated in this career area:

• Certified Associate in Project Management^® (CAPM^®)
• Project Management Professional^® (PMP^®)

According to an article by PMI, employers will need to fill nearly 25 million new project-oriented roles on an annualized basis through 2030. As the need for project managers expands, so must practitioners’ skills and knowledge of global standards.

You will learn to apply concepts and ideas directly related to the national real estate licensing examination.

Graduates of the program are prepared for the workplace with practical skills, including:

• Negotiating real estate agreements and contracts
• Executing fiduciary responsibilities of a real estate agent to brokers, clients, and the general public
• Performing the duties of a property manager
• Understanding the types of loans used to finance real estate
• Recognizing state and federal law designed to protect the public in real estate transactions
• Understanding the role of construction and development
• Comprehending legal and ethical issues in the real estate field

Real-World Connections

The real estate concentration helps you develop the skills relevant to a career in real estate and its many related areas. You will learn about the responsibilities and duties of an agent in both commercial and residential sales and property management, as well as studying the issues of real estate development and finance. You will also be introduced to concepts and ideas directly related to the national real estate licensing examination.

Professional Competencies of Graduates

Courses within the real estate concentration could help students develop the following skills:

• Attention to detail—interpreting data at the transaction level
• Critical thinking—analyzing, comparing, and interpreting data quickly to solve problems
• Clear communications at work— interacting with staff, supervisors, and clients
• High standards of integrity—knowing how to work with sensitive information
• Computer literacy—creating and analyzing financial documents

• Prepare a competitive market analysis for a real estate client.
• Analyze the legal and ethical considerations in a real estate transaction.
• Synthesize the real estate sales process and compliance issues.

Courses:

• Foundations of Real Estate Practice: Prepare a competitive market analysis for a real estate client.
• Real Estate Finance and Ethics: Analyze the legal and ethical considerations in a real estate transaction.
• Real Estate Law: Synthesize the real estate sales process and compliance issues.
• Professional Selling

Additional Outcomes:

• Explain property ownership rights.
• Determine real estate values in a selected market.
• Analyze the legal and ethical considerations in a real estate transaction.
• Summarize the real estate sales process and compliance issues.
• Apply ethical rules governing the field of study.
• Diagram how money flows in the real estate credit market.
• Evaluate the legal and ethical concerns in a real estate transaction.
• Summarize the closing costs for a real estate sales scenario.
• Solve real-world problems using mathematical skills.
• Evaluate an entity’s legal rights to real estate.
• Recommend the appropriate contract for a given real estate scenario.
• Explain the legal commitments associated with agency relationships.
• Analyze the laws and regulations pertinent to the real estate profession.
• Use principles of sound reasoning within the field of study.
• Analyze the buying and selling functions from both the client and customer perspective.
• Evaluate the process of opening and closing sales by reviewing real life case studies.
• Conduct a negotiation in a simulated setting.
• Evaluate the key concepts of customer relationships by applying them to various scenarios.
• Evaluate the key differences between international and domestic sales strategies.
• Discover the ethical and legal issues associated with the selling process.
• Analyze patterns of behavior through direct human interaction.

Professional Certifications

Certification for real estate professionals varies by state. To find the requirements in your area, contact your state’s real estate division. This program is not intended to lead to certification as a real estate professional. Certification may require additional education and passing an exam; requirements vary by state. To find the requirements in your area, contact your state’s real estate division.

Graduates of the Bachelor of Science in Business Administration with a concentration in sport entertainment management are prepared with practical skills for the workplace, including:

• Describing the significant impact that the sport and recreation industry has on our society and culture
• Formulating plans for the management of sport and recreation programs
• Determining financial sustainability of sport and recreation programs via application of economic and budgeting techniques

Real-World Connections

Sport and entertainment management requires knowledge of consumer behavior, budgeting, revenue generation, event management, marketing, and leadership. A concentration in sport entertainment management will appeal to students who have an interest in sports, are highly organized, and want to make a difference in an organization. A sport and entertainment manager’s efforts go beyond the event and help lead a company through relationships with employees, volunteers, partners, sponsors, and suppliers.

Professional Competencies of Graduates

• Leadership and communication
• Creativity and imagination
• Organizational skills
• Problem-solving and critical thinking
• High standards of integrity and social responsibility
• Ability to formulate innovative solutions for initiatives

• Describe the significant impact that the sport and recreation industry has on our society and culture.
• Formulate plans for the management of sport and recreation programs.
• Determine financial sustainability of sport and recreation programs via application of economic and budgeting techniques.

Sports in Society

• Describe the significant impact that the sport and recreation industry has on our society and culture.
• Identify strategies to control deviant overconformity of the sport ethic.
• Describe effective strategies to promote gender equity in sports and sports organizations.
• Illustrate the ways in which social class impacts sport spectators today.
• Explore economic and ideological factors that influence relationships between sports and the media.
• Describe how cultural, interactionist, and structural theories can be used in the process of making changes in sports.

Sport Analytics

• Formulate plans for the management of sport and recreation programs.
• Summarize the evolution of data analysis in the sport industry.
• Describe how analytics have changed business operations.
• Explore how analytics are used for player recruitment.
• Investigate how analytics are used to improve player performance.
• Examine the future development of data analytics in sports.

Managing Sport Programs

• Determine financial sustainability of sport and recreation programs via application of economic and budgeting techniques.
• Explain the steps in the risk management process for sport facilities and events.
• Examine the operating budget process for sport facilities.
• Prepare a marketing strategy for an event.
• Prepare a proposal for multiple revenue opportunities for a sport facility.
• Create a plan to recruit, motivate, and retain volunteers for a recurring event.

Sport Sponsorships and Sales

• Describe the key job responsibilities and characteristics of sport sales professionals.
• Analyze common pricing strategies and their effect on ticket sales.
• Analyze the return-on-investment (ROI) of ticket and related sport hospitality sales to determine overall revenue generation potential for a sport organization.
• Examine the lifetime value (LTV) of a customer with an emphasis on relationship selling.
• Apply the sport sponsorship sales process to an organization.

The Bureau of Labor Statistics predicts that opportunities for business professionals will grow through 2031. Earning a business degree with a concentration in sports management can prepare graduates for positions in entertainment and recreation management.

Note: Actual outcomes vary by geographic area, previous work experience, and opportunities for employment. Purdue Global cannot guarantee employment placement, salary level, or career advancement.

Students will develop an understanding of the procurement, maintenance, and transportation of materials, facilities, and personnel, and apply quantitative and qualitative methodologies used in global supply chain management.

Graduates of the Bachelor of Science in Business Administration with a concentration in supply chain management and logistics are prepared for the workplace with practical skills, including:

• Negotiating agreements and contracts
• Working remotely with people
• Buying and managing inventory
• Interviewing and validating supplier credentials

Real-World Connections

As part of the supply chain management and logistics concentration, students complete assignments that connect directly to their workplace. For example, they must interview various supply chain professionals within their organization or local communities to identify supplier selection and management strategies and evaluate these based on what they learn.

Professional Competencies of Graduates

• Leadership and communication
• Problem solving and critical thinking
• Personal presentation
• Understand concepts of multiculturalism and diversity

• Discuss the significance of supply chain management in a global organization.
• Evaluate methods to measure and manage logistics performance.

Global Supply Chain Management

• Discuss the significance of supply chain management in a global organization.
• Evaluate supply issues in supply chain management.
• Evaluate operational issues in supply chain management.
• Analyze the impact of distribution in supply chain effectiveness.
• Analyze the role of customers and locations for effective supply chain networks.
• Analyze the performance of the supply chain network.

Logistics and Distribution Management

• Evaluate methods to measure and manage logistics performance.
• Examine how to align logistics with business strategy.
• Recommend how logistics can be coordinated to ensure customer value.
• Recognize the role of distribution within the global pipeline.
• Examine how risk management helps mitigate distribution and supply chain problems.
• Recognize information flow and decision making in the distribution network.

Operations Management

• Examine the business concepts of quality management and lean systems.
• Create a product design and a service design within an operations management environment.
• Compare human resource and project management principles to operation management.
• Examine supply chain management and global supply chain concepts.
• Evaluate the purpose of forecasting and inventory management.
• Create a facility design within an operations management environment.

Purchasing and Vendor Management

• Discuss the role and mechanisms of the purchasing function in an organization.
• Evaluate the strategic impact and significance of the purchasing function.
• Analyze methods for developing a global network.
• Apply analytical methods to increase purchasing effectiveness.
• Discuss the mechanisms of establishing formal relationships with vendors.
• Evaluate supply chain connectivity and effectiveness.

Strategic Warehouse Management

• Recognize the impact of inventory on warehouse management.
• Analyze physical flows and transportation options that support warehouse operations.
• Evaluate the role of warehouse management within the global supply chain.
• Apply package and handling concepts within a warehouse management environment.
• Examine how operations analysis provides tools for overcoming issues and challenges.
• Apply risk management and sustainability concepts to warehouse management.

Supply Chain Analytics

• Utilize software and technology to observe, collect, research, and analyze supply chain data.
• Report on data using statistical methods, data visualization, and data presentation skills.
• Evaluate results and provide recommendations to reduce organizational risk and support leadership decision-making.
• Apply supply chain channel insights to position an organization for success within the dynamic global supply chain.

Quality Management

• Explain the impact of total quality management (TQM) principles on organizations.
• Compare appropriate TQM tools and performance measures used in management.
• Propose leadership and teamwork strategies in business organizations.
• Assess how TQM strategies impact service delivery.

Professional Certifications

Learn more about external certifications associated in this area:

• SCPro™ Certification
• Certified Professional in Supply Management

The Bureau of Labor Statistics reports that employment of logisticians is projected to grow 28% from 2021 to 2031, much faster than the average for all occupations.

You will explore the risk management concepts of a healthy investment portfolio.

Graduates of the Bachelor of Science in Business Administration with a concentration in wealth management and financial planning are prepared for the workplace with practical skills, including:

• Determining client needs and life situations and applying financial planning techniques and strategies to find solutions
• Identifying and treating loss exposure faced by individuals and organizations
• Understanding the theory and practice of concepts such as prospecting and probing
• Handling negotiations, presenting and closing sales, and building relationships
• Understanding and analyzing investment and financial decisions in corporations
• Knowing the principles and methods of investing in equity, fixed-income instruments, and derivatives

Real-World Connections

As part of the wealth management and financial planning concentration, you will complete assignments that connect directly to the workplace. For example, you will identify individual client needs and apply financial planning techniques to address these issues.

Professional Competencies of Graduates

• Attention to detail
• Critical thinking
• Clear communications at work
• High standards of integrity
• Computer literacy

• Explain the key concepts of personal financial statements and the impact of tax implications.
• Formulate an insurance coverage strategy.
• Evaluate investment options such as mutual funds, stocks and bonds.

Wealth Management

Additional Outcomes

• Define key terms and concepts used in personal financial planning.
• Identify the needs and objectives of a client.
• Evaluate products and services available to meet client objectives.
• Recommend financial products and/or services for clients in various life stages.
• Revise a financial plan based on changes in client objectives or market conditions.
• Propose a mutually beneficial solution in a business negotiation.
• Assess the various types of insurance risks in our society.
• Evaluate commercial and personal risk management applications.
• Analyze the insurance industry, insurance regulations, and insurer operations.
• Understand buying and selling functions from the client or customer perspective.
• Know the process of opening and closing sales by reviewing actual case studies.
• Conduct a negotiation in a simulated setting.
• Analyze financial statements to measure the financial performance of a business.
• Apply time value of money (TVM) concepts to assess business decisions involving sets of cash flows.
• Calculate the cost of debt and equity to determine capital structure policy.
• Assess investment options based upon cost of capital and expected returns.
• Compute financial transactions based upon foreign exchange rates.
• Incorporate the combined attributes of debt and equity with a cost of capital model.
• Examine the mechanics of buying and selling securities.
• Calculate the value of stocks, bonds, and derivatives.
• Critique the utility of market behavior theories.
• Assess the use of derivatives for speculation and hedging.

According to the Bureau of Labor Statistics, employment of financial managers is projected to grow 17% from 2021 to 2031, nearly 3 times the average for all occupations.